Why is Mac cosmetics not popular anymore?

This makeup company has abruptly closed a key location after more than a decade in business. 

As of early this month, MAC Cosmetics’ shop at 1540 Broadway is now boarded up, the beauty behemoth having thrown in the towel on its flagship location. 

“MAC closed the Times Square store based on the changing retail landscape,” a MAC representative told The Post. “We continue to invest in bringing dynamic, elevated consumer experiences at key retail locations across the U.S., including other nearby stores.”

Opened in 2010, the 1,700-square-foot location featured makeup counters, product displays and a prominent presence in Times Square. 

At the time, Forever 21 and the Disney Store’s locations on the stretch between 46th and 47th streets were both still in development. 

Those outlets now remain, having outlived the cosmetics company on the block. 

MAC — which has already scrubbed the former Times Square location from its website — maintains six other locations in Manhattan, as well as multiple outer-borough shops. 

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Inside the now-shuttered store.

Google Maps

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Forever 21 and the Disney Store, which were both in development when the MAC shop opened, have now outlived the cosmetics store.

Google Maps

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The beauty brand maintains six other locations in Manhattan.

Google Maps

The closure isn’t part of any larger trend in the area, which has come springing back to its manic levels of traffic since becoming a ghost town during the pandemic. 

Last month, the president of the Times Square Alliance, Tom Harris, told The Post Times Square was back to reporting more than 260,000 daily visitors — a 17% decrease from 2019, but a 196% increase from 2021.

The possibility of a future casino currently looms heavily over the neighborhood — and in terms of national trends, retail sales are reportedly soaring, reaching highs not seen in more than 20 years. 

But then, shoplifting has also recently been reported at record rates, and of course the internet continues to hurt brick-and-mortar shops. 

I feel like MAC isn't doing as good because there is so much competition now! There are so many makeup brands popping up now, many of them cheaper but just as good quality or even better. Even drugstore brands have been stepping up their game.

This isn't a bash MAC thread btw, just wanna see who else uses the brand. And if so, what products? If not, then why?

Anyway, for their foundations, I only tried the F&B but found it too oily and red for my liking. I have heard their foundations make some people breakout so don't wanna take the risk and try more.

I have and like MAC gold deposit and soft and gentle. I also have their blush in Breezy which is beautiful. Their contour powder in Swiss chocolate is really nice and natural looking.

Cork lipliner is life! However, I found a dupe in NYX and they are very similar. MAC Ruby woo is classic. I also have their lipstick in Red? And a few more lipsticks.
I also have the MAC Neutrals palette, it's ok (some colors are pigmented, some lackluster) but I have cheaper palettes that actually have MORE color payoff.

So, I work in the makeup field and I know a few MAC makeup artists and they said the overall brand isn't doing good. One, a manager, asked me (when Fenty came out) if I tried the line yet and if it's good. She said she likes to be in the know for hot new items.I feel like MAC isn't doing as good because there is so much competition now! There are so many makeup brands popping up now, many of them cheaper but just as good quality or even better. Even drugstore brands have been stepping up their game.Anyway, for their foundations, I only tried the F&B but found it too oily and red for my liking. I have heard their foundations make some people breakout so don't wanna take the risk and try more.I have and like MAC gold deposit and soft and gentle. I also have their blush in Breezy which is beautiful. Their contour powder in Swiss chocolate is really nice and natural looking.Cork lipliner is life! However, I found a dupe in NYX and they are very similar. MAC Ruby woo is classic. I also have their lipstick in Red? And a few more lipsticks.I also have the MAC Neutrals palette, it's ok (some colors are pigmented, some lackluster) but I have cheaper palettes that actually have MORE color payoff.